Since the late ’90s, Blogging has been around, but today it stays a crucial element of any business’s content commerce plan. If you still need to begin your blog or want to restore an inactive blog, Blogging is a fantastic way to generate leads, build your brand, and help your company seem in Google search results.
Business blogging concentrates on entrepreneurs and company owners who write articles to boost their companies and those who leverage blogging to target the B2B market. There are multiple platforms, separately, with various pros and cons. Here are five top blogging platforms for business bloggers:
WordPress.com / WordPress.org:
WordPress is one of my favored platforms because it’s incredibly user-friendly and accomplishes a vertical understanding curve. I use it for Blogging and actually as my go-to for creating websites. WordPress even is the most comprehensive content administration system on the web. With it, you can create a website around your blog (or vice versa) and add a lot of functionality with the help of many available plugins.
The essential thing to recognize is that WordPress.com is more of a social network created around Blogging, while WordPress.org is software—it’s necessary to understand this difference.
The essential thing to recognize is that WordPress.com is more of a social network created around Blogging, while WordPress.org is software—it’s necessary to understand this difference.
LinkedIn:
LinkedIn is a way to show your profile and an online version of your resume to network or job search. LinkedIn now lets you post content directly on the site. If you are signed in to your LinkedIn account and in the main feed, you will see a “write article” button at the top of the page.
Medium:
While WordPress has grown in its abilities, it has opened up the door to platforms like Medium, which are exclusively blogging platforms. Medium is modern, and the site capitalizes on being a blogging platform. It was started by Ev Williams, who also began Twitter and Blogger, and it has an outstanding interface and layouts.
Blogger:
Google owns Blogger, and according to its website, it’s a “free weblog publishing tool from Google, for sharing text, photos, and video. Free templates/themes and gadgets/widgets included.” Blogger is similar to WordPress.com and not WordPress.org. This means that it is a social network built around Blogging; it’s not the software you install.
CEOpress:
CEOpress is a blogging platform exclusive to CEOs, entrepreneurs, startups, and business owners. While multiple, if not all, platforms can be used for “business blogging,” there are few exclusive blogging platforms, particularly for the business community.
Blogging is now more effortless than it’s ever been. Get started blogging!
