Local SEO

Local SEO Services

Like traditional SEO, Local Search Engine Optimization (Local SEO) helps to put your business in front of potential customers, but within a specific geographic area. This targeted approach can lead to an increase in calls or qualified leads that are ready to be converted into sales. Local SEO not only brings you leads, but it also improves your visibility in your local area and can help your business grow. 93% of US consumers search for local businesses online, and about 88% of local mobile searches result in a store visit or phone call within 24 hours.

Increase your Local Search Engine Optimization (Local SEO) efforts to connect with customers in your area who are actively looking for products or services like yours.
Marcinow Digital provides Local SEO services that are designed to improve your ranking in local search queries and drive revenue growth for your business.

Business Growth

Why Local SEO Is Vital for Your Business

In today's competitive digital environment, investing in high-quality Local SEO services can be the key to success or failure for a business. How important are local digital marketing and Local SEO services in your overall marketing strategy?
A MarketingSherpa study found that 54% of respondents believe that local search has the greatest positive impact on their digital marketing efforts. This demonstrates the importance of Local SEO optimization for businesses of all sizes in today's digital landscape.
These are the benefits of local SEO:

Stronger local community outreach
Optimized Google My Business listing
High-authority local business citations
Multi-channel local digital marketing campaigns
Higher local SEO ranking
More targeted website traffic
More phone calls and site inquiries from prospective clients

Increased sales revenue
Repeat business from loyal customers
More foot traffic
Credible online reputation
Enhanced Google Maps visibility
Reduced advertising costs
Increased trustworthiness and market authority

Google My Business

Why Google My Business Is a Big Part of Local SEO

Google My Business, now called Google Business Profile, is a free marketing tool that allows you to control how your brand appears on Google Search and Google Maps. Your Google My Business page includes important information about your business, such as your name, address, phone number, hours of operation, website, and customer reviews, to help potential customers find you online.
Optimizing your Google My Business page is an important part of Local SEO marketing. Your Google My Business page is one of the factors that determines your ranking in local search results, which can greatly impact your online success. By claiming your Google My Business page, you can ensure that your business is accurately represented and easier for potential customers to find.

Here are more reasons you need to include Google My Business optimization in your local SEO marketing efforts:

Digital Marketing Services

Local SEO Services

Build Brand Recognition as an Industry Leader and Increase Profitability

Local SEO Audit

Our local SEO agency conducts a thorough audit to assess your current local SEO ranking, gain valuable insights, and create a local SEO checklist. We check the visibility of your name, address, and phone number (NAP), identify your location and service areas, and review your Google My Business listing. To develop a comprehensive local SEO strategy, our local SEO experts also perform a Google My Business page audit, analyze reviews, assess landing pages, analyze local citations, benchmark against competitors, and analyze organic links and potential penalties.

Keyword Research & Strategy

Expand your local reach and attract targeted audience segments with our strategic local SEO marketing services. We conduct in-depth keyword research and analysis to identify geographically-specific, industry-specific keywords and categorize them based on search intent. Once we have mapped out your search terms, we create a local SEO guide to assist you in creating locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report that you can use to track your rankings at any time.

Google My Business SEO

Ensure that your brand information on Google My Business is accurate and up-to-date with the help of our Google My Business experts. Our Google My Business services include optimization for GMB, Bing, and Yahoo Local. We make sure that these business profiles maintain the same brand identity and are optimized for your target location or service area. Our Google My Business experts also conduct an audit of your business information across the web to give you the best, error-free local presence possible.

eCommerce SEO

About 50% of consumers search on their mobile devices before making purchasing decisions. Our local SEO services help you connect with these modern consumers within your local community. Our Marcinow Digital agency claims and optimizes your business profiles across Google My Business locations, uses geo-targeted content and keywords, builds your local business citations, and manages your online reviews.

On-Page Optimization

Is your website optimized for your target location? Marcinow Digital's Local SEO services focus on optimizing your website to improve your ranking in your service area. We optimize your homepage and metadata with geographically-specific keywords, create service, city, and industry pages, establish social media signals, and implement best practices for Local SEO throughout your website. Our local SEO company also adds local business schema to your web pages to make it easier for search engines to understand your brand and target locations.

Franchise SEO

If your business serves multiple locations across a city or state, it is important to maintain brand consistency and success at all of your locations. Marcinow Digital's local SEO marketing services can help you do this. We list your different Google My Business locations in top industry directories, optimize your local citations, use location-specific keywords, and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase traffic to your site and conversions.

Link Building

Invest in affordable local SEO services to expand your online presence. As a top local SEO company, we make sure that search engines can easily find accurate information about your business across the web. Our SEO company creates hyperlocal SEO landing pages, builds your local SEO citations, uses high domain relevancy keywords, and launches email outreach campaigns. We follow the best practices for GMB SEO and local link building to attract valuable links for your business.

Business Citation Management

Local SEO citations are references to your business name and address on other websites. At Marcinow Digital, our Google My Business experts use reputable third-party sites to create local citations for your business. We add your brand to secondary local business directories like Angie's List, FourSquare, MojoPages, and Yelp. Our local SEO company also researches niche directories specific to your industry and submits your business information to gain as much control as possible over your online representation.

Online Reputation Management (ORM)

"Online reviews can provide positive evidence about your company and help increase customer trust. According to studies, 88% of consumers consult online reviews before purchasing local services. Protect your brand image and turn customer reviews into marketing opportunities with the help of our local digital marketing agency. Our local SEO marketing company develops an effective strategy for acquiring online reviews and recommends the best software for customer review marketing to help you obtain reviews from your most satisfied customers.

Content Writing

Create and publish engaging local SEO content to capture your target audience's attention. Our local SEO firm includes a team of experienced content specialists and industry experts who collaborate to create a helpful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging, and local site content optimization. We create compelling, relevant titles and produce high-quality content to increase traffic to your website.

Conversion Rate Optimization (CRO)

Allow our local digital marketing company to handle your local business SEO services to improve your local rankings. Our local search engine optimization company can help you with creating service and city pages, improving your website's mobile-friendliness, and completing your local SEO checklist. We use targeted local SEO services to drive more qualified sales calls to your locations and increase your conversion rate month-over-month.

Nextdoor Local Business Advertising

Not sure how to market your local business on Nextdoor? Our local SEO agency's local search service focuses on improving your reputation and building your community on Nextdoor. We optimize your Nextdoor business profile, interact with your local community, verify your brand information is accurate, and track your campaign metrics. These local SEO solutions enable us to identify areas for improvement and take the necessary steps to connect your brand with people in your target locations.